Yahoo! and Overture (been GoTo.com) they signed agreement about the integration of the list of the paid references Overture into the results of search to Yahoo! Yahoo! plans to begin the demonstration of sponsor references on Thursday – this will be the block of five references, located higher than the results of search along base google.yahoo.com.
At present Yahoo! it remains after the back of the majority of the search systems, which began to use the demonstrations of paid (or sponsor) references after decline on the market for on-line and banner advertising. Overture, recently stated about obtaining of the first profit, the universally recognized leader of commercial search, that operates at the given moment is more than 50000 partners, who buy the demonstrations of references.
Companies signed agreement about the collaboration until April 2002, after which Yahoo! either will neglect its own analogous service or it will continue collaboration with Overture. Judging by everything, company to April will prepare her own model of the arrangement of similar reklamy.”My we declare now, that we begin to take root in this business. We plan to neglect analogous service during April, and to those times Overture – temporary selection “- stated on Tuesday —, the chief manager of search and catalog Yahoo!
